close
Image
Lady with boxes
The sectors

Here, we delve deeper into each of our sectors, pulling apart the data to reveal trends and growth areas which may affect your business. Every sector enjoyed good growth in online sales and some sectors saw head-turning performances against international retailers.

We supplement the Datamine transaction data with findings from our NZ Online Shopper Survey 2018, helping to build a more complete picture of what is driving the sector trends.

 

Image
Variety

Department & Variety

Image
Groceries

Food, Groceries & Liquor

Image
Drone

Homewares & Electronics

Image
Clothing

Clothing & Footwear

Image
Beauty

Health & Beauty

Image
Books

Entertainment, Books & Stationery

Image
Did you know
Image
tip icon
Did you know?

Along with price, range and convenience, good service is one of the key things online shoppers look for across all sectors. Find ways to make the whole experience – from finding your site, browsing, selecting, paying and having the purchase delivered – as good as it can be. And if you are a local business promoting Kiwi goods and services, make sure your customers know it. All other things being equal, they’d prefer to buy Kiwi.

Source: NZ Online Shopper Survey 2018

Download this section

Need your own copy of the The Full Download? Confirm your details and download the whole report, or choose just the section you are most interested in. Either way, its a great tool to help you grow your online business.

Download

Image
The Full Download