Along with price, range and convenience, good service is one of the key things online shoppers look for across all sectors. Find ways to make the whole experience – from finding your site, browsing, selecting, paying and having the purchase delivered – as good as it can be. And if you are a local business promoting Kiwi goods and services, make sure your customers know it. All other things being equal, they’d prefer to buy Kiwi.
Source: NZ Online Shopper Survey 2018
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