Forest Road
In the real world

In this section, we complement the data from The Facts section with real life stories that highlight some of the key trends shown in the data.

The shopper’s perspective is based on a survey of over 2,000 New Zealand online shoppers conducted in late 2018 and highlights the perceptions that are driving online shopper behaviour.

We look at how our data trends play out for two very different retailers who operate in the online world. First, Mighty Ape, a big eCommerce player selling thousands of products and filling thousands of orders a day. And secondly, Feed My Furbaby, a growing subscription-based business meeting a very specific need in the market.

Girl and guy

The shopper's perspective

Mighty Ape box

Mighty Ape case study


Feed My FurBaby case study

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