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The facts

Data tells us what online shoppers actually did in 2018 and in this opening section of our review we use Datamine 2018 transactional data to reveal some key facts about Kiwi shopping patterns. We see who’s buying, what, when and from where and we highlight key changes from 2017. Finally, we highlight two key emerging trends that online retailers should be mindful of.

All information contained in this section is derived from Datamine data unless indicated otherwise.

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Snapshot of eCommerce

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Farmer

Who's buying online?

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Laptop

What are they buying?

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Where are they buying from?

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When are they buying?

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Emerging trends: Buy Now Pay Later

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Emerging Trends: Marketplaces

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The Full Download