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Welcome to The Full Download 2019

In our second in-depth analysis of eCommerce in New Zealand, we identify the big changes in online shopping and consumer behaviour over the last year. Based on actual spend data, customer insights and case studies, we explore the emerging trends, the opportunities for savvy businesses and how New Zealand Post’s know-how can help you grow your business online.

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The Full Download 2019

100+ pages of facts, insights, and ideas to help you grow your business online.

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Kiwis’ online shopping habits

The data is in and we can see exactly what Kiwis did online in 2018. Who they are, what they bought, when they shopped and where they are buying from.

Who's buying online?

What are they buying?

Where are they buying from?

The sectors

Not all sectors are enjoying eCommerce in the same way. Have a look and see what’s happening in the sectors you are most interested in.

Department & Variety

Food, Groceries & Liquor

Clothing & Footwear

Health & Beauty

Homewares & Electronics

Entertainment, Books & Stationery

The trends

There are some clear trends emerging in New Zealand and globally that everyone selling in the online space needs to be aware of. Can they help your business grow?

Marketplaces

Buy Now Pay Later

Global trends

Perspectives

Real data is great but it always needs to be viewed in context of what’s driving the results. What are shoppers thinking? How are retailers responding? And what’s the impact on our economy and society?

The shopper's perspective

Feed My FurBaby case study

Mighty Ape case study

Growing your eCommerce business

So now you know all about what’s happening online. What can you do to grow your business? Our experts give you some handy tips to help you win in eCommerce.

Find new customers

Growing your customer relationships

Go global