Kia ora & welcome
to The Full Download

Online shopping in New Zealand is growing fast. In 2020 it reached new highs. In the latest The Full Download, our annual review of New Zealand's eCommerce trends, we look at how Kiwi shopping behaviours are changing and the opportunities this creates for online retailers.

With data, insights, tools and expert opinions our aim is to help you grow your online business.

In the 2021 Edition

Following a massive year, where COVID-19 changed online shopping forever, we explore all the key data trends to reveal who was buying what, when, where and how often. We supplement this with shopper and retailer insights, a closer look at super shoppers, a deeper dive into the different sectors, a retailer case study, expert opinions and a number of tips and tools to help you grow your online business.

Image
Man_looking_at_containers

The Facts

Online shopping spend was up a massive 25%. See what was driving this growth. More shoppers? Shopping more often? Spending more each time? 

Image
Lady close up

Super Shoppers

10% of online shoppers make up 42% of the online spend. Understanding who they are, and what they’re buying, is the start of attracting them to your business. 

Image
Man wrapping parcel

Retailer Insights

See how retailers perceived the opportunities and challenges of 2020 and what they are expecting in the year ahead.

Image
Open_boxes

Shopper Insights

Did shoppers' habits change permanently or temporarily in response to COVID?  What do they want online retailers to focus on in the year ahead?

Image
People in furniture shop

Expert Opinion & Case Study

Digital Boost tells us about digital adaption and the value it can deliver to Kiwi retailers. OfficeMax made the move from physical to online in 2020 and share their learnings.

Image
Man_on_device

Tools to grow your business

Whether you’re just starting or have a fully developed online business, we offer a series of tips and tools to help you keep growing.

The sectors

While online shopping grew as a whole, not all sectors benefitted equally. This year we dive deeper into each sector, exploring the key trends, shopper profiles and the sub-categories driving that sector's performance.

Department, Variety & Misc Retail Stores
Specialty Food, Groceries & Liquor
Clothing & Footwear
Health & Beauty
Homeware, Appliances & Electronics
Recreation, Entertainment, Books & Stationery

Download report

Get the latest

View our eCommerce Spotlight and sign up for quarterly updates on online shopping trends.

Read more
Image
woman looking at tablet

How we can help

Get in touch to talk about how we can partner with you to grow your eCommerce business.

Read more
Image
courier driver